The Sr. Manager, Contractor Marketing will develop, lead, and execute The AZEK Company’s strategic vision, growth strategy and key initiatives to drive success within all facets of our Contractor and Architect Programs. Customers supported in this role include contractors, builders and architects.
Key areas of responsibility include: Program, channel, and brand strategic vision and positioning, development and execution of strategic plan to drive program growth, development of joint business plans, new product activation/commercialization, showroom display and merchandising executions, media/advertising management, project management, sales/marketing analytics, and a high-degree of communication and partnership with internal and external stakeholders at all levels within the organization.
Contractor Program Management
Build strategic vision for program to support growth through development of short, mid, and long-term business plans for the program
Develop joint business plans to drive growth and partnership with our customers
Grow new Contractors and Architects in Program through multiple channels
Manage the day-to-day operations of the Contractor Program including:
Ensure seamless integration of Contractors to new portal including integration into SalesForce.com
Partner with the Pro channel sale team to develop best-in-class training/communication
Measure, report out and optimize plans and key initiatives based on results
Participate in weekly/monthly updates to sales team
Management of 3rd party vendor partners and relationships to continue evolving and improving program tools
Manage all facets of the Annual Contractor Seminar
Customer & Showroom Experience
Lead the design and execution of showroom display, merchandising, graphics, concepts, and point of purchase collateral
We believe your home is where you live — not where you settle.You deserve a better life outdoors. So we set out to bring you the best of the best. For those with a heart for the natural wood aesthetic. For those wanting to spend more time enjoying their decks, not maintaining them. For the outdoor living enthusiast with an eye for design — and care for the planet.Because of you, we’ll never settle for the status quo. We prefer to Go Against the Grain®.